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About Us

"We want to redefine the status quo, shake things up a bit."


Our approach rethinks many decades of how traditional garments are produced and sold.  We want to redefine the status quo, shake things up a bit.  In this age of global competition, responsible trend-setters need an edge to make a difference.  A truly unique approach that, not only provides stylish, fashion-forward apparel, but one that respects our environment by optimizing production and reducing excess inventory waste. 

Our tools are math, science and lots of creativity. Our mission: to introduce an extraordinary new brand that incorporates real-time manufacturing to offer affordable trendy streetwear designs produced on demand while remaining desirable on the fashion stage. We bring you Deviont!


Responsible Streetwear

Our story began when a group of like-minded, fashion-forward thinkers came together, led by Alexander F. Tannous, our founder and Creative Director, and collectively identified a need to create affordable on-trend streetwear that doesn't compromise the environment. With several years of creative knowledge, experience and past successes, we worked tirelessly around the clock, carefully designing and curating unique pieces. We came up with a truly unique brand that's not only stylish and affordable but one that actually respects the environment.

Inclusive Couture

Deviont is a streetwear fashion brand influenced by understated elegance and progressive, modern styles. We are focused on delivering coveted couture, from clothing to footwear, to accessories and branded accouterments, inspired by the top streetwear looks, modern-day muses, and runway trends.  We believe that everyone deserves access to affordable trend-leading fashion, regardless of their age, race, color, shape or size. 


Inspiring Diversity

We strive to inspire uniqueness and diversity for all trend-obsessed individuals. We believe our customers should feel fierce, confident, and powerful no matter the occasion, and we strive to reflect that in the way we design and produce our fashion-forward streetwear pieces.


Real-Time Production

Products are produced only after an order is placed.

Quality Craftmanship

Our items are made from quality materials and hand crafted.

Environmentally Conscious

We make clothing you love without hurting the environment.


We are the first innovative streetwear apparel company to launch a fashion-forward brand utilizing a made-to-order manufacturing model.  When an order is placed from our website, the production of each item goes into effect.  Each garment is printed, cut, and sewn by hand, and delivered directly to our customers' doorstep while utilizing CO2 - offsetting logistics.

Our products are made from quality cotton and recycled polyester to reduce our carbon footprint without not compromising on style.  We produce our products in real time allowing you to purchase the clothing you love with minimal impact to the environment.  That means there's no unnecessary waste from needless production and no leftover inventory from unsold products.


We are committed to reducing our footprint through our "Fashion-on-Demand" model. We produce only the products that are purchased on demand, eliminating the need for inventory. Each garment is produced locally in one of our factories in the region closest to the delivery address, thereby reducing transportation pollution without sacrificing quality or delivery time.  We use recyclable packaging that is secure enough to protect your items with minimal waste.

As the next generation of fashioneers, we believe that fashion should not come at a cost to our precious ecosystem. We know how much our consumers care about our planet, just as much as we do; that is why we have made it our mission to focus on sustainability in the hopes of making our earth a cleaner and happier place for future generations.  When you shop with us, you're contributing to the sustainability of our environment by allowing us to provide you with quality apparel without hurting our planet. 

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